Social Media Video Cheat Sheet - 2023

Here’s your quick collection of all the major platform video ad specs - this is your guide.

2023 is all about social video.

78% of people watch videos online every week, with 55% watching every day. Whether you are reaching Gen Z or Boomers, online video dominates our time - especially on social.

Your brand needs to be doing video and have it as a major component to your media plan — organic and paid media both. Video consumption is still increasing at a significant rate: Between YouTube and all the social media video consumption, like Instagram and now TikTok, mobile is the primary consumption point.

You need to have a handy guide for all your social media video ads — and if you develop your video production specs with these video ad specs in mind, you don’t have to re-edit or re-version your videos to make them work for video since they can work for both standards — organic and paid.

This cheat sheet is a quick collection of all the major platform video ad specs: dimensions, sizes, durations and if you need more info, a link to the ad details on each respective platform’s website.

This is your one-stop shop to get all the social video deets in one place.